The largest International airline, Emirates, is currently advertising for 4000 crew
members for the their new additions of Airbus superjumbos. This will be the biggest fleet among the industry. These advertisements are being conducted through Spotify, the online music producer.

The airline will be adding five A380s which are double-decked and seat 517 passengers.
This will make for A380 crafts and the airline will need to boost flight attendant
numbers up to 16,000 through March.

The popular social networking site, Facebook, may follow as well as Emirates works to
recruit tech-savvy, English-speaking recruits from the ages of 21 to 30. Abu Dhabi’s Etihad and Qatar Airways are also increasing staff. Emirates is aiming to leverage as the long distance market leader and to become the most popular employer among candidates.

The company is facing a massive hiring challenge as it quickly grows. Emigrates looks
at Nike and Apple as inspirational brands and are expecting to class themselves in the
same league. That when hired for Emigrates people will think a position of status.

During the last year’s Interbrand 100 Best Company Global Brads, Apple rose to the 17th
position. This is a huge recognition for Apple. Nike took the 25th position and iPhone
the 18th position.

Migrant labor Dubai is dependent upon workers throughout the world which make up 90% of their
1.97 population count.  Aviation analyst at JLS Consulting Ltd. In London, John Strickland, states that he does not think there is much in the way of UAE nationals. That a current flight which he went on had a crew of Brazilians, Malaysians and British. Emirates is a fair employer, however, in
terms of salary, it is claimed that the levels are lower than in Europe. However, there is also less tax.

The basic annual salary which flight attendants for  Emirates  start at is right around 47,000
dirhams ($A12,200_ plus an hourly flying pay, a monthly fixed cash sum which is
calculated on their position and competencies, free housing and transport and profit
sharing payments each year. In comparison to a British Airways starting salary before
supplementary sums which is 15,000 pounds ($A23,400)

One add which is found on Spotify for Emirates encourages the viewer to consider
the best reasons to move to Dubai, which include its “cosmopolitan” nature, superb
restaurants and sports and leisure facilities and sunny climate.

X-Factor

Spotify is a company that was founded in Sweden and is currently based out of London.
The site provides 15 million songs to the public and claims that it has 10 million
users in seven countries in Europe. According to the International Federation of the
Phonographic Industry, Spotify is the No. 2 digital-music platform.

Spotify is considered to be the best of the best which definitely gives it the x-factor
according to independent new media and music analyst, Mark Mulligan. He continues
that the company is representing many major advertisers after establishing the validly
of a model that gives the perception of the radio.

Through November 5th, Emirates will hold 77 additional methods to recruit. This adds
up to nearly two recruitments per day in countries across the world. The airlines
currently employs `130 nationalities which speak 80 different languages.

Emirates crews must have no less than a high school diploma, be able to reach
emergency gear, and have the ability to interact naturally and serve the patron with a
winning attitude.

Intelligent Move

By 2015, Emirates forecasts that online ad budges will reach $US132.1 billion. This is
almost double that of what the airline spent last year. This will comprise 22% of total
media spending according to a New York based digital media and marketing research
firm.

The airlines has orders for 90 super jumbos which is a list price of $US34 billion. Each
of the super jumbos requires a staff of 26, 20, flight attendants, four pilots and two
washroom workers in the first class section. The company’s Boeing 777s necessitate a
staff of 16.

Qatar Competition

The airlines is hoping to establish Dubai  as an inter-continental hub with the building of the
fleet and gain passengers from Lufthansa, British Airways and Air France – KLM Group
while blocking Etihad and Qatar Air. The company does not intend to cut flights due to
the rising oil prices which threaten the profitability of some destinations and tends to
combat the situation with the offering of less expensive tickets according to President
Tim Clark.

The second largest Middle Eastern airline is Qatar Air which has 91 jetliners of various
sizes. The company is expected to operate 290 planes by 202 according to CEO Akbar al
Baker.

The No. 3 regional airlines is Etihad which is not pursuing an expansive growth plan
states James Hogan, the company’s CEO. The company currently has 20 A380s, 103 jets,
57 wide body plans, 35 Boeing 787s and 25 Airbus A350s.

It is agreed that Emirates will succeed in holding off rivals to recruit the cream of the
staff crop as stated by chief Khan.

You want to be the who’s who that people know and recommend, he claims.